Case studies opinions

Blog

Thoughts, musings and ideas about the products I've built or led, about product management as a career, and about building tech products in the age of AI.

Article · I'm a product builderSome of the most fun I've had in my career has come in the last year: cutting a branch, opening a PR, getting CI to go green, and merging a change into production in a matter of days, sometimes hours. I do this at work and on my own side projects now, and it's still a rush every time. A few years ago, a product manager couldn't do that without an engineer. For most PMs, that's still true. Read the story →
Personal app case study PassportsPassports is my trip planner and travel journal in one app. I build the itinerary day by day, record what we actually did along the way, and share either one with a link. Read the story → Wistia RemixAn agentic video editor that turns a company's existing video library into new content through conversation. Remix launched GA in March 2026, and building it changed how I run discovery and measure success when an AI produces the output. Read the story → Personal app case study HomeboardA shared household dashboard for staying in sync — todos, meal planning, countdowns, and a family calendar. Multi-tenant, with separate household accounts. Designed to run on a tablet mounted on a fridge. Read the story →
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Product case studies

Products I have helped bring to life and what I learned from them.

3 stories
Wistia CreateWistia is an end-to-end video marketing platform for businesses and Create is our suite of for recording, editing, and repurposing tools for video creation — built for marketing teams who need professional results without a production team. Read the story → Robin Visitor ManagementA 0→1 feature launch built on 40+ customer interviews. Took visitor management from concept to GA in a few months, helping Robin to compete and capture share from eleaders in the space like Envoy. Read the story → Virgin Pulse SurveysA self-serve survey framework built for enterprise wellness platforms. Designed to drive measurable employee engagement at scale across large employer accounts. Read the story →

Personal apps

Hands-on personal projects that I've built and what building them taught me.

3 stories
Personal app case study OndoloopA personal fitness and wellness tracker built around daily routine — workout rotations, trend analysis, and a mindfulness journal. Built for real use, with full auth, multiple users, and now a native iOS companion alongside the web app. Read the story → Personal app case study Passports MCPA real OAuth-authenticated MCP connector for Passports, so Claude.ai can read my trips and journal entries and propose edits — through the app's own auth and row-level security, not a shortcut. Ten tools and counting. Read the story → Personal app case study Chrisaug.com CMSYes, this very site! I not only built the site itself but also built a simple, home-rolled CMS behind it to make it easy for me to make site updates, share blog posts, an more to keep the content fresh easily. Read the story →