Case study Virgin Pulse
Surveys
A self-serve survey framework built for enterprise wellness platforms. Designed to drive measurable employee engagement at scale across large employer accounts.
Problem
Enterprise wellness platforms live and die by engagement. Virgin Pulse needed a way to give employers insight into their workforce — but survey tools built for enterprise were rigid, expensive, and required IT involvement to configure. We needed something different.
Approach
- Built a self-serve survey framework that let HR administrators configure and launch custom surveys without engineering support
- Navigated a complex stakeholder environment: employer buyers who wanted customization, employees who needed privacy protection, and legal teams with compliance requirements
- Designed for scale — the framework needed to work across accounts ranging from hundreds to hundreds of thousands of employees
80%+
User engagement at launch
$1M+
Annual upsell forecast
3 mos
Kickoff to launch
Outcome
One of the most-used features on the platform at launch. Became a meaningful upsell lever for the enterprise sales team and a proof point for Virgin Pulse's configurable approach to wellness.